C-Metrics is an additional service outside of the InfoMetrics Program. C-Metrics data is built from InfoMetrics® distributors and national distributor partners’ shipments to retail. C-Metrics provides critical performance measurements at:

  • Total US and five regional levels
  • Manufacturer, brand family and SKU across all NACS categories
  • Projected store dollar sales, units shipped and percent distribution
  • Weekly updates

C-Metrics is the only projected convenience store database, delivering actionable insights into retail performance trends based on 30k - 32k sample stores. C-Metrics subscribers are able to increase their knowledge of marketplace position; gain understanding of product trending; track new item and promotional performance; and identify distribution opportunities. Contact Tom Baldwin (tbaldwin@msa.com) to learn more about how C-Metrics can drive your business.


C-Metrics Updates

Last Updated: Fri, 06 Dec 2019 10:50:28 GMT

Category %Dollars Change vs YAGO %Unit Change vs YAGO
Candy - Bagged/Repacked Peg Candy
7.9%
1.9%
Candy - Candy Rolls, Mints, Drops
1.3%
0.2%
Candy - Chocolate Bars/Packs
9.1%
0.6%
Candy - Gum
7.1%
-3.6%
Candy - Non-chocolate Bars/Packs
5.4%
-4.6%
Candy - Novelties/Seasonal
9.3%
1.1%
Cigarettes - Branded Discount
-3.4%
-6.4%
Cigarettes - Fourth Tier
-7.5%
-12.9%
Cigarettes - Imports
4.9%
2.8%
Cigarettes - Premium
2.8%
-0.9%
Cigarettes - Sub-generic/Private Label
20.0%
20.2%
Other Tobacco Products - E-Cigarettes
-62.6%
-62.9%
Other Tobacco Products - Smokeless
9.6%
4.6%
Other Tobacco Products - Vaping
17.5%
34.0%
Total Alternative Snacks
4.1%
3.0%
Total Candy
7.7%
-0.5%
Total Categories
4.2%
5.5%
Total Cigarettes
2.3%
-1.2%
Total Cold Beverages
21.1%
-26.1%
Total Foodservice
15.1%
13.0%
Total Health & Beauty
5.4%
-1.4%
Total Hot Beverages
-1.9%
5.1%
Total Other Tobacco Products
5.7%
6.5%
Total Packaged Sweet Snacks
6.4%
1.9%
Total Salty Snacks
5.8%
2.5%